"Coldplay's Moon Music Roblox campaign: 25M visits, 76M engagements, and #1 Billboard debut—engaging Gen Z fans through interactive quests!" ...

Roblox has launched and open-sourced its Cube 3D model to make it accessible to users on and off the platform. The UGC platform has also launched the beta version of its mesh generation API that ...

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...