When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

For the second consecutive year, Phu Nhuan Jewelry Joint Stock Company (PNJ) has won the Best Retail Marketing award at Marketing Events Awards 2023. The top criteria for the award included creativity ...

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a ...

Retail media is one of the key marketing channels that saw accelerated growth due to changing consumer behaviors and specific challenges related to the pandemic. Curbside pickup, home delivery and ...

Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise. Mallary McKinney leads UnityPoint Health's enterprise-wide marketing ...