Digital? Hang on, what's Dolby ... Then there's 3D, the one with the glasses, usually branded as RealD 3D. These projectors use polarized light to create the illusion of depth, which supposedly ...
"As an example of its relevance to AMC, RealD 3D generated $145 million of ... which leverages AMC's in-theatre and digital moviegoer engagement to stimulate more frequent moviegoing.