UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Systematic sampling is straightforward and low risk, offering better control. However, it may introduce sampling errors and ...

In a simple random sample, each individual in the population has an equal probability of being chosen. Additionally, each sample of size n has an equal probability of being the chosen sample. This ...

The “one big breakthrough” pattern suggests that total citation counts can mislead. A researcher with one highly-cited paper and several uncited ones may have a more impactful trajectory than one with ...

Dr Jacob John, former chief of ICMR's Centre for Advanced Research in Virology, speaks to TOI on why the outcome of random sampling may not be a correct measure of the extent of the Covid-19 threat ...