When using a digital-first approach, sellers build trust, prove strategy, and earn the opportunity to expand advertisers into radio.

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

The Kaine for Virginia campaign launched new radio ads last week to reach a diverse coalition of Virginians. The ads highlight how Sen. Tim Kaine is delivering for Virginia through lowering costs and ...

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...

Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...

U.S. Federal Communications Commission Chairwoman Jessica Rosenworcel on Wednesday proposed requiring disclosure of content generated by artificial intelligence (AI) in political ads on radio and TV.

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

Vice President Kamala Harris’ campaign has launched radio ads targeting rural and Republican voters in Pennsylvania. Harris’ ads feature testimonials from Bob Lange, a farmer from Chester County, Pa., ...

Absolute Radio has launched a new online radio streaming service delivering targeted advertising in traditional airtime. The company is replacing its VIP Access service with a new Absolute account, ...

Vice President Kamala Harris is taking no vote for granted. The Democratic presidential nominee continues her campaign to round up the tribal vote by running radio and television ads this week in ...