Rad Power Bikes, once the dominant force in North America’s direct-to-consumer e-bike boom, has officially found a new home.
Rad Power Bikes’ new ownership says the brand is about to be reborn after being bought out of bankruptcy – and part of that rebirth includes building e-bikes in the United States.
Robert Provost, CEO of South Florida-based Life Electric Vehicles Holdings, Inc., laid out an ambitious roadmap to overhaul and energize the new company, Rad Life Mobility.