Retailer QVC, a mobile commerce leader, keeps shopping from smartphones simple. At QVC, home shopping first meant customers watched TV and dialed an 800 number. The company added a website in 1996 and ...
Since expanding into mobile commerce in 2008-as one of the first major retailers to try it-QVC has learned vital lessons about what to do and what to avoid, says Angie Simmons, executive vice ...
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