QR codes are most effective when they form an integral part of a marketing message that is appealing, engaging, interactive, and unique. There is also a movement toward making the visual appeal of the ...

Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts ... Using mobile bar codes helps Boston Market make the campaign more interactive, as well as ...

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

We’re living in an era where attention is fragmented, choices are abundant, and digital consumers expect instant access to ...

There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content ... a June 2010 Harris Interactive poll of adult ...

s shaving products company eShave is using QR ... scan the code as they walk past the kiosk, it makes it super convenient and it?s much faster than typing a Web site on a mobile phone.? Razor?s edge ...

QR codes have made a significant impact in industries ranging from marketing to education ... creating seamless and interactive experiences. From unlocking exclusive content to connecting virtual ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes ... the content limit on labels. With forward thinking and a solid marketing ...

ABPI's recent update permits QR codes in printed pharmaceutical materials for prescribing information. By ensuring visibility ...

A prime example of this is the journey Lipton Tea & Infusions has embarked upon with its tea packaging, a journey that was ...