Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught ...

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

Thanks to the silk proteins and hibiscus flower extract in this purple shampoo, you’ll strengthen the hair cuticle while cancelling out brassy tones at the same time. And while some highly ...

Purple shampoo uses purple pigments within the product to neutralise and cancel out unwanted brassy and yellow tones in blonde, silver or grey hair. Over time dyed hair of these colours will ...

Shades of blonde—particularly color-treated, although all blondes are prone—can oxidize, which in turn brings out brassy and yellow tones. Purple shampoo works wonders on blonde hair ...

Well the purple pigments in purple shampoo help cancel out brassy tones (like yellow or orange) to keep your hair color looking bright and fresh. Oh, and it works on all shades of blonde ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. One trip to the salon will have you earning ...

Brassy hair refers to unwanted warm tones like orange yellow or red showing up after colouring especially on lightened hair ...

Purple shampoos are violet-hued toning shampoos that are designed for folks with blonde, silver, or bleached hair. It's used to avoid getting brassy or yellow tones in the hair, but should not be ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...