The Strategic Public Relations Center at USC has released its annual study of Generally Accepted Practices in internal PR departments, and it is chock-full of insights that should be valuable both to ...

Some businesses use public relations practices as just another marketing tool, but from a strategic management perspective, that can be a misuse of resources. Your PR focus can't just be on pushing ...

The definition of what I have done for a living most of my adult life has changed dramatically over the past several years, and it is critical for agencies and corporate communications departments to ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

Since public relations isn't done "to" a company—it's done "with" the management team or owners—there's an essentially different nature to how this kind of professional service is successfully ...

Public relations and journalism exist in an uneasy balancing act, a relationship where they both rely on each other as part of a communication ecosystem. It used to be that journalism was the stronger ...

STARKVILLE, Miss.—A Mississippi State assistant dean and public affairs staff member are now among a select, international group of public relations practitioners earning this profession’s most ...

Nick Mireles is a writer on the central coast of California. He has a knack for film, music, and Dungeons and Dragons. When he’s not writing, he tries to spend his days reading, surfing, and camping ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

The strategic public relations certificate program is designed to provide fundamental theories and knowledge that explore ways to effectively manage mutually beneficial relationships for any ...

The Public Relations minor teaches students the basics of strategic communication processes, primarily focusing on writing and creating campaigns. Students are familiarized with public relations ...