Proton today announced its new logo and tagline, some two years after a Chinese firm took control of the national automobile company, with its eyes firmly set on becoming one of Asean’s most ...

Siva 1967: Proton was hoping for a change in fortune when it ditched its original crescent and multi-pointed star logo, similar to the ones in the Malaysian flag, to a logo featuring a roaring tiger.

PROTON has rolled out its first digital car launch campaign in partnership with GrowthOps Malaysia. The campaign was initially planned to be part of PROTON’s big launch and 360-launch marketing ...

PETALING JAYA: Proton Holdings Bhd has unveiled its new look and customer-focused initiative in an effort to rebrand itself. The national car maker revealed on Tuesday its new logo and tagline ...