When it comes to product testing for claims, shortcuts are common. Dr. Theresa M. Callaghan explains why this can do more ...
Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...
Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...
Today, we take you behind the scenes of ATK's product testing methods (practical testing, taste testing, common sense testing) so you never get stuck with kitchen tools that don't work.
Quality-built home and industrial electronic devices have marks indicating that they have passed a variety of tests. The UL mark shown here indicates extensive evaluation and testing. (Image source: ...
No product will be successful if it doesn’t provide its users with a good experience. Entrepreneurs know this. But it can be challenging to know what users need and want in a product experience. My ...
We’ve built a first-rate testing program that showcases our commitment to authenticity and rigorous testing. Our team of in-studio and on-location testers methodically yet authentically put products ...
Add Yahoo as a preferred source to see more of our stories on Google. If you’re a fan of New Balance and want to get a feel of the athletic brand’s products before they hit stores, there is a product ...