Rather than looking at each product separately and setting its price, product-line pricing strategies aim to maximize the sales of different products by creating more complementary, rather than ...

Finding the ideal price requires a precise strategy that’s appropriate for your brand. The pricing for a product or service needs to consider costs and what the market will bear. The market ...

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

It’s a rainy Friday night. Eager fans are waiting for cabs to go home after a concert. All the rideshare apps have kept their ...

Walmart recently announced it will be raising prices on some products, sending ripples through the retail industry. This ...

Numerous traps can sidetrack well-intentioned new-product pricing strategies. Our research indicates that there is less than a 50% chance that new products will hit their volume and profit goals.

Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that ...

Creating a successful pricing strategy is an art that combines understanding ... role in determining the right price point ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

Management's strategy to reset pricing for tableware segment not effective ... instead of paying $10 for 10 units of product, consumers now pay $5 for 4 units of product). While it is true ...

In recessionary environments, the success of its pricing initiatives can depend on the economic position of customers, rather than rely on its own product ... investment strategy, and a mixed ...