Here are four ways companies can evolve their pricing strategy to compete in a volatile economic environment: 1. Create consistent customer value. As enterprises—especially thos ...

It’s a rainy Friday night. Eager fans are waiting for cabs to go home after a concert. All the rideshare apps have kept their ...

Numerous traps can sidetrack well-intentioned new-product pricing strategies. Our research indicates that there is less than a 50% chance that new products will hit their volume and profit goals.

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

Retailers that embrace AI-powered pricing will not only protect their margins but will also build stronger customer loyalty ...

By relying on intuition, you are likely leaving 20% of In-Store Profit unrealized.

Global retailers including sandal maker Birkenstock and jeweller Pandora are looking at spreading the cost of U.S. tariffs by ...