A first-of-its-kind study on AI's effectiveness has reportedly unveiled that people mistrust the tech for the wrong reasons while trusting it for tasks where it might mess up. The study also found ...

Mike Couch is a Managing Partner at Couch & Associates where he tackles marketing and technology challenges for brands around the world. At our martech agency, where I serve as CEO and managing ...

In the fast-paced world of modern business, workarounds are often hailed as the heroes of productivity. Workarounds allow teams to sidestep obstacles while continuing to move a task forward. But what ...

Artificial intelligence is disrupting professional workplaces with systems like ChatGPT and Gemini. A study found that people mistrust AI for the wrong reasons while trusting it for tasks where it ...

Nobody should be so short-sighted or so old-fashioned as to write off the power of being able to fill knowledge gaps on demand. Yet this phenomenon is often attributed to a growing critical thinking ...

What if the secret to standing out at work wasn’t about working harder or even faster, but about thinking differently? In a world where artificial intelligence is becoming as commonplace as email, ...

The workplace is no longer defined as a place where workers arrive and sit at a desk five days a week. The office is now primarily a place for collaboration, and schedules often align to bring ...