After two unforgettable years, the Pop-Tarts™ Bowl has cemented itself as the ultimate fan-favorite, post-season matchup. So ...

Just because holiday cookie season is over doesn't mean everybody is ready to give up their favorite seasonal treats—and thanks to Pop-Tarts, they won't have to. As revealed in an Instagram post from ...

Fans will now be a part of the viral Pop-Tarts Bowl experience, voting on which edible mascots will be toasted for players to ...

The Pop-Tarts Bowl announced that it will have 6 mascots in 2025, and fans will get the 'biggest sacrifice ever.' ...

We tried the Pop-Tarts Bowl mascot for breakfast! The Pop-Tarts Bowl's Mascot sent us a Christmas gift! Sykes tries the Frosted Cinnamon Roll pop-tart that he hates so much ...

As fans count down the days until the so-called "People's National Championship," Pop-Tarts is doubling down on the big game ...