When Andrew Goetz and Matthew Malin set out to name their unisex beauty brand 16 years ago, they decided to follow in the tradition of successful companies like Johnson & Johnson and Procter & Gamble, ...

The plus sign (+) means "ADD" in programming and on calculator keyboards. For example, 10 + 7 means 10 added to 7. It is also used as a concatenation symbol for text fields. For example, city + ", " + ...

The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter. OK, seriously, why does everyone insist on adding + to their ...

Last summer, mobile wireless company Mint Mobile briefly joined the streaming wars. The company ran a commercial introducing Mint Mobile+, offering users a single movie, “Foolproof,” a 2003 comedy ...