These meal ideas probably aren't the conversations Planters hoped their cute new mascot would prompt, but I'd still call it a win for them. After all, their nuts aren't for cooing over either.
Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.) ...
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