The company typically launches a promotion on the September 27th to mark its birthday as a company. The difference this year is that its latest flagship devices have landed earlier than normal. That means the Pixel 9 range has been included in the sale with enhanced trade-in prices that match its pre-order deals last month, topping out at $720.

The Pixel Watch 3 is Google’s best smartwatch to date, and a solid upgrade for those using the first generation. Initially, Google had some solid trade-in values on the Google Store towards Pixel Watch 3, offering $120 (or more) for the original Pixel Watch and $240 for the Pixel Watch 2.

Google is serious about hardware. Or so the company has claimed every year in the near-decade it’s been releasing new Pixel devices, products meant to showcase the latest and best that its Android software has to offer.