They lack the cute factor of the Pillsbury Dough Boy and Elsie the Borden cow. But the Exxon tiger and the Mobil Pegasus rank as two of the most memorable and enduring characters used to hawk ...

Exxon, then known as Standard Oil, introduced its cartoon tiger in 1964. The trademarked tiger was used in advertising and in promotional giveaways. Later, a real tiger was used in many ads.

Exxon: A Tiger That Doesn't Change Its Stripes. Share. Resize. This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber ...

But it phased the tiger back in after the Exxon Valdez oil spill in 1989, seeking a friendlier image. The tiger became connected with its food sales beginning around 1992, ...

For decades it was the very model of a modern supermajor, but Exxon Mobil’sXOM-0.46%decrease; red down pointing triangle edge over the rest of Big Oil is slipping and probably will continue to ...

The Esso (Exxon) tiger is an advertising character Hall of Famer. However, collectors prefer his three-dimensional collectibles over his two-dimensional examples.

Horrific pictures show the moment when a Siberian tiger attacked a zookeeper in a Russian zoo. The zookeeper at the Kaliningrad Zoo had brought food for the animal when it pounced on her Sunday ...

Kellogg contends Exxon retired its tiger in the 1980s, but then came out with new ads in the 1990s featuring a revised tiger promoting various food and convenience items sold at Exxon gas stations.

This story was originally published on C-Store Dive. To receive daily news and insights, subscribe to our free daily C-Store Dive newsletter. Exxon Tiger Mart has partnered with Lula Commerce to ...

Online daters beware: There's a tiger trend on the loose. A substantial number of men, and some women, are using online profile photos of themselves posed with tigers to turn heads, according to a ...

Any use of the Exxon tiger to promote food products, Kellogg contends, confuses the public about whose products the tiger represents, and such use infringes on Kellogg’s Tony trademark.

ANCHORAGE, Alaska — It was just after midnight on March 24, 1989, when an Exxon Shipping Co. tanker ran aground outside the town of Valdez, Alaska, spewing millions of gallons of thick, toxic ...