A great introduction is fine art, crafted with great care and purpose. A first impression matters. If the reader never reads past the first paragraph, he will never read your brilliant narrative or ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Adverbs were invented to serve other words and phrases, like Robin to Batman, literary sidekick to superhero, offering color and commentary about verbs and adjectives. They come in at least five ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

Twenty years ago, when I started my career as an ESL teacher in Houston, Texas, I remember the struggles of teaching persuasive writing to English learners. I had students who were bright, ...

Summer stretches before us, with all its potential for meeting research and writing goals. But if you’re going on the faculty-job market for the first time — as a recent Ph.D. or an advanced doctoral ...

Maintaining a discerning eye for the value of the content you share, regardless of the channel it is shared on, will best serve your reputation as a writer and thought-leader in the long-term. Keep ...

Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ...

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact ...

When you attempt to envision a “writer,” I’d posit many of you see a quirky recluse, hunched over a desk in some cabin, crumpled paper strewn about as they obsessively work on the next great American ...