“We're on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We're excited that after years of ...

With soda sales fizzling, Pepsi is hoping to lure back customers with a drink that may appeal to those who want the flavor of a regular soft drink, without the high calories. At the end of March, ...

Pepsi Next took over BuzzFeed.com April 19 to promote its “Try It to Believe It” sampling-driven campaign message by engaging viral content/social media lovers. The new cola has a branded bar on the ...

Pepsi is hoping to win back soda drinkers with a compromise. Some people don't like the calories in regular soda, but loathe the taste of zero-calorie diet drinks. So the nation's No. 2 cola company ...

Pepsi is hoping to win back soda drinkers with a compromise. Some people don't like the calories in regular soda, but loathe the taste of zero-calorie diet drinks. So America's No. 2 cola company is ...

As part of its “Drink It to Believe It” campaign, Pepsi Next has launched an “Internet Taste Test” on its Facebook page. The overall campaign is focused on driving trial and brand engagement for the ...