I get that the NBA is trying to cater to all their ... How do you create all these hoops that people have to navigate to watch a game? The same story replayed during the Dallas leg of my trip.

But even as fewer people tune into the Oklahoma City Thunder 's and Indiana Pacers ' battle on the NBA's biggest stage, the league has already found a brilliant way to spin its "smaller" television ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

There's one big reason why NBA ratings are down, and it's not because of player injuries. It's that it's far too expensive to watch games nowadays. Sensitive documents, including White House floor ...

Many people miss the old NBA, but what do they miss about it ... Luka Dončić may be the hardest watch of the top guys, but his closest comparison is probably LeBron James, who is enormously ...

That's not really why people watch though. Horse racing thrives on tradition, but that can only get it so far. I'd argue this part of the NHL and NBA playoff calendar is a bit of a lull before ...

Fewer people are watching the NBA than in previous years, including some of the sport's top names. Ratings for NBA games on ABC, ESPN, TNT and NBA TV are down 25% through Saturday, according to ...

Obviously, you have die-hard fans, but you need more people just watching to watch NBA basketball. If that means that’s why they’re engaged and watching that, we want that. Obviously ...

Many people older than me will say that the product ... of physicality has made these games much more entertaining to watch. The NBA has tried to legislate some physicality out of the game after ...