To build a sport, they next built a wall. They built it in Times Square of all places, where, on Friday, it helped conceal a ring and a few hundred exclusive members, while everybody outside was told, ...
Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Was this column forwarded to you? Subscribe here to receive it in your email every Wednesday morning.) Name-dropped today ...
UFC fans will be able to watch fights for the first time without pay-per-view costs starting in 2026, ushering in a radical change to how viewers have accessed bouts for years. UFC reached a ...
The term “predatory pricing” refers to the business practice of setting prices extremely low in an attempt to eliminate the competition and establish a monopoly. Predatory pricing may or may not be a ...
UFC’s new seven-year, $1.1 billion deal with Paramount+ will end its U.S. pay-per-view model starting in 2026. All 13 numbered events and 30 Fight Nights will be included in the Paramount+ ...
Back in 2009, Dana White swore that if UFC 100 did a million pay-per-view buys he’d bungee jump off the Mandalay Bay. (It did, he didn’t). When UFC 151 was canceled after Jon Jones refused an opponent ...
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