Google Inc. has begun testing pay-per-phone-call ads, an emerging online ad model that is a twist on the popular pay-per-click ads. While pay-per-click ads link users with advertisers’ Web sites, ...

For small and midsize companies in particular – and thanks to its ability to narrowly target prospects, tightly manage spending, and precisely measure results – pay-per-click (PPC) advertising is one ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Wordstream has unveiled an infographic looking at how Google’s search engine results are being taken over by pay-per-click ads. According to US advertising data, sponsored results account for 64.6 per ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...