This is Pattern Beauty's first heat tool. Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair ...
PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...
Influencer marketing is yet another area getting a reboot in today’s experience economy. While we have seen the rise of influencers over the past decade, the influencer 3.0 movement has begun its ...
Beginning today, PATTERN Beauty debuts at Macy’s, the brand’s first-ever department store partner, with an assortment of products for curly, coily, and tight-textured hair NEW YORK--(BUSINESS ...
I started my natural hair journey in 2014. Since then, I’ve adopted a few products for curly hair that I trust to get the job done. I even worked as an ambassador for one of the brands. I followed up ...
Tracee Ellis Ross' Pattern Beauty is celebrating another major milestone! Just weeks after the brand launched in Sephora and turned 2 years old, the star announces its first huge beauty collaboration ...
It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...
Pattern Beauty, “as in pattern, our curl pattern,” Tracee explains, is tailored towards all curls, coils and tight textured hair ranging from 3b to 4c. “20 years ago I started dreaming about these ...
Photo by Maridelis Morales Rosado for W Magazine. For the uninitiated, Pattern Beauty is the name of the curly hair care line founded by Tracee Ellis Ross, but the brand is so much more than your ...
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