When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in interviews that are increasingly demanding and often unclear in their ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...