This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. How much should you spend on ...

A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by ...

Amazon PPC Management, the UK-based agency known for delivering performance-driven advertising on Amazon since 2021, is rebranding to Sellers Side, signaling a bold new chapter for the company. More ...

Lisa Harrington started selling clothes on eBay before transitioning to Amazon. Her business selling interior cat doors took off after hiring a PPC coach. She emphasizes investing in coaching and ...

Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and ...