The logo’s “ONE,” when used on postcards and stationery, will be set in Pantone 301 flat blue, which the marketers are calling “One World Trade Center Blue.” “Unsurpassed in quality ...

This was the typeface Obama used in his 2008 election campaign. The official new logo for One World Trade Center does have a similar font. Here's how it might appear in a non-letterhead visual.

Logos are a pretty big deal for the new World Trade Center. One WTC, Four WTC, the 9/11 Memorial and Museum all have their own logos. And now, the whole complex has a new logo, which was first ...

The World Trade Center has a new logo. Part of a $3.57 million branding ... a Twin Tower tribute, and an ad in one, that it feels like it’s pandering. But given the wildly competing interests ...

Yesterday, a new logo appeared on fencing around World Trade Center construction site. To design it, developers hired one of the world’s top agencies to try to create branding that’s never ...