One such trend that has recently captivated the internet is the "old money aesthetic." This style, characterised by its timeless elegance and understated luxury, is making waves across social ...

But come May of this year, the popular app became filled with a new trend: the “old money” aesthetic. Typically characterized by expensive vintage brands, modest clothing and light features ...

The “old money” trend is characterized by its emphasis on understated luxury. Rooted in the style of generationally wealthy families like the Kennedys and Vanderbilts, the aesthetic favors ...

then you've probably seen countless TikToks and Instagram Reels of content creators hopping on the "old money" aesthetic. It seems like an evolution of the "quiet luxury" trend of last spring ...

Conscious consumption. Preserving local and family history. In 2024, the old money aesthetic won’t just be a niche online trend, but a cultural phenomenon that unites continents and competitors.

Now, Gen Z has focused its glare on ideas of affluent dressing, posting images and videos on social media of what is being dubbed the “old money aesthetic”: cable-knit sweaters tossed over ...

But one style that’s making a significant comeback is the ‘Old Money’ aesthetic. With over 1.1 million Instagram posts related to the old money aesthetic, it seems that this trend is making ...