The logo that is synonymous with Wayne Gretzky in LA. Often referred to as the "Chevy" logo, the Kings are bringing back an old fan favorite ... team is sticking with black, silver and white ...

Out with the old, in with the (somewhat) new? That's the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne ...

Entrepreneur Jack Kent Cooke was awarded an NHL expansion franchise for LA in 1966 ... The 1988 logo retained the "moving" word "Kings" and other elements but introduced a black and silver ...

And like many others across the league, Irving wants to see change when it comes to the NBA logo. Los Angeles Lakers legend Jerry West has been the symbol of the league since 1969, but Irving ...

with a primary logo emphasizing the word "Kings" in a crest, prior to the 1988-89 season. Rocky Widner/Getty Images Los Angeles continued wearing silver and black through Gretzky's seven and a ...

On Friday, from 11 a.m.-2 p.m., members of the Kings alumni and broadcast team will be at a special celebratory event, as will Bailey, our DJ, and in-arena hosts and LA Kings Ice Crew members.

The most prominent feature is the word “Kings” in bold letters in the middle of the logo, with speed lines running behind it, “Los Angeles ... team colors remain black, silver and white ...