Olaplex is bouncing from color to curls. The Santa Barbara-based professional hair-care brand that’s won over colorists by pushing by the boundaries of bleaching hair wants to rekindle oft-criticized ...

Add Yahoo as a preferred source to see more of our stories on Google. Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued ...

Olaplex, a prestige hair care brand, has seen its sales and stock price plummet after a lawsuit in 2023 alleged the company's products cause hair loss and hair damage. Although the case was dismissed, ...

Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued and natural version. Olaplex isn’t your standard perm treatment—you ...

Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued and natural version. You May Also Like: 3 Different Ways to Curl Long ...