The iconic Super Bowl Halftime Show is getting a major revamp. Apple signed on the dotted line to take over as the event’s main sponsor, replacing Pepsi who has sponsored the show for the past ...

For Pepsi’s seventh Uefa Champions League Final kick-off show, it has launched a three-month fan engagement TikTok campaign and will be broadcasting live from the platform. It’s the first time ...

NEW YORK -- Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed.

The software company will sponsor the halftime show at Super Bowl 57 in 2023, replacing longtime partner Pepsi, the NFL announced late Thursday night. The contract is a multi-year deal ...