The iconic Super Bowl Halftime Show is getting a major revamp. Apple signed on the dotted line to take over as the event’s main sponsor, replacing Pepsi who has sponsored the show for the past ...

For Pepsi’s seventh Uefa Champions League Final kick-off show, it has launched a three-month fan engagement TikTok campaign and will be broadcasting live from the platform. It’s the first time ...

NEW YORK -- Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed.

Apple Music will take over as the sponsor of the NFL‘s Super Bowl halftime show, replacing Pepsi as the key backer of the annual spectacle that typically draws one of the biggest single TV audie ...