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Nykaa eyes Rs 6,000 crore GMV from in-house brands by FY30, ramps up fashion and AI bets

Omnichannel beauty and fashion retailer Nykaa is aiming to increase the gross merchandise value (GMV) of its in-house consumer brands to Rs 6,000 crore by FY30, up from Rs 2,100 crore in FY25. The ...
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Is Nykaa Fashion Running Out Of Vogue?

While Nykaa’s beauty and personal care vertical continues to thrive with strong revenue and GMV growth, its fashion segment has underperformed Unlike beauty, fashion lacks high repeat rates and ...