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Dell Curry recalls how Nike mishandled a meeting that prompted Steph Curry to leave: "I stopped listening after that"
Last October, the company released the Curry 12 globally, which means it's the 12th installment of Steph's signature shoe. Nike is still king and eons ahead of Under Armour. But David beating ...
Hosted on MSN4d
How Under Armour used Kent Bazemore to lure Stephen Curry: "Man, come over here, get your own shoe"
Under Armour had to get creative with their pursuit of Steph Curry, signing Kent Bazemore to a merchandise deal so he could ...
Sports Illustrated17d
Steph Curry's sneakers sold out after he won All-Star Game MVP
Curry wore the Curry 12 in the "What The Bay" colorway. Designed for the All-Star Game, the shoes hit shelves on Friday and were completely sold out in adult sizes on the Under Armour website by ...
Sports Illustrated8d
Steph Curry's legendary March Madness run inspired his new shoes
Just in time for March Madness, Curry's signature basketball shoes are arriving in a new colorway that celebrates his Davidson Wildcats. The Curry 12 'Spark' colorway is dropping this Friday ...
Business Insider India2y
Nike lost Stephen Curry to Under Armour with an embarrassingly haphazard presentation in 2013
told Strauss of Nike losing Curry, "This is Nike's biggest fear. They can't overcome this in the shoe business. This is going to be detrimental to them. Psychologically." ...
Business Insider India9y
Stephen Curry's shoe deal with Under Armour is a total steal
After spending his first four years in the NBA with Nike, Nike originally offered ... It was reported in July that Under Armour's shoe sales were skyrocketing from Curry's shoe, The Curry One ...