Last October, the company released the Curry 12 globally, which means it's the 12th installment of Steph's signature shoe. Nike is still king and eons ahead of Under Armour. But David beating ...
Under Armour had to get creative with their pursuit of Steph Curry, signing Kent Bazemore to a merchandise deal so he could ...
Just in time for March Madness, Curry's signature basketball shoes are arriving in a new colorway that celebrates his Davidson Wildcats. The Curry 12 'Spark' colorway is dropping this Friday ...
Curry wore the Curry 12 in the "What The Bay" colorway. Designed for the All-Star Game, the shoes hit shelves on Friday and were completely sold out in adult sizes on the Under Armour website by ...
told Strauss of Nike losing Curry, "This is Nike's biggest fear. They can't overcome this in the shoe business. This is going to be detrimental to them. Psychologically." ...