Ice cream companies may be enjoying a summer sales boost from soaring temperatures, but behind the scenes they are preparing ...
Traffic to salad chains has fallen as consumers avoid greens due to the ongoing cyclospora outbreaks across the U.S.
The biggest shift in consumer spending isn't generational—it's behavioral. New research from NielsenIQ (NYSE: NIQ) finds ...
USA’s Soup-To-Nuts podcast how AI, social commerce, digital merchandising and faster fulfillment are reshaping impulse ...
Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art ...
CHICAGO--(BUSINESS WIRE)--NielsenIQ, the industry leader in global measurement and data analytics, announced today two key acquisition agreements --Data Impact and Rakuten Intelligence. These ...
Add Yahoo as a preferred source to see more of our stories on Google. Despite the growing power of the Black consumer, brands have yet to cater to them properly, new data shows. A report from ...
NielsenIQ is exploring an initial public offering that could value the consumer intelligence firm at about $10 billion, according to people familiar with the matter, as the market for first-time share ...
CHICAGO--(BUSINESS WIRE)--Around the globe, more than 230k new products are launched yearly, however, only 8% of consumers are committed to their current brand, according to NielsenIQ’s research. To ...
Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions CHICAGO--(BUSINESS WIRE)-- NielsenIQ, the industry leader in global measurement and data ...