With the company in the middle of a rebrand, only 49 new Jaguars were registered in Europe in April. Jaguar has been culling ...

JAGUAR Land Rover is to review the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...

Oh, and Jaguar pledged to basically stop selling new vehicles globally for two years while it winds down its current lineup and winds up an all-new one, starting with the 2026 four-door GT ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars, a new ...