Did New Balance invent the dad shoe? It's debatable, but one thing that isn't up for contention is that the Boston-based ...

For the 2025 edition of New Balance’s Grey Days, the brand is unveiling a special edition of the Coco CG2, the latest version of Coco Gauff’s signature tennis shoe. Dropping on May 25th ...

New Balance picks its shots when it comes to signing deals with athletes. The company just expanded its shot selection this week by signing its first female basketball player, the Stanford star ...

Tennis Star Coco Gauff signed her first contract with New Balance at age 14. Now, at age 18, Gauff has inked a "long-term extension" with the Boston-based brand. To celebrate the official signing ...

Calling all sneakerheads: New Balance's flagship store in Boston is open once again, and it's bigger than ever. Located across from the brand’s global headquarters in Boston, the new 10,000 ...