The classic Crunch bar is getting a familiar new flavor this year and fans say the release can't get here fast enough. The ...

Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.

The classic Crunch bar is getting a familiar new flavor this year and fans say the release can't get here fast enough. The Crunch White bar is described as "a classic twist on the iconic" Crunch ...