But this isn’t just any run-of-the-mill DNA test kit. MUG’s Dawg DNA Kit plays off of the popularity of at-home DNA tests as well as the viral “having that dawg in you” sensation.

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...