Team introduces permanent brand identity including colors, logos, and jersey designs ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

which is subtly embedded in the mountain silhouette; and the curved tusk to form a bold ‘U.’” The team also released secondary logos, as well as a team badge: The most fascinating aspect of ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...