A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they are. It has identified which brand mascots are most po ...

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Repeating digits seem popular in logos; 33 comes in at 14th, and 99 at 19th, for instance. Meanwhile, the most unpopular numbers ... there are opportunities for brands to acquire an ownable ...

Adopting an unusual design motif can help a brand lay claim to even the most common of numerals ... Repeating digits seem popular in logos; 33 comes in at 14th, and 99 at 19th, for instance.