Back in 1997, the global investment giant Morgan Stanley merged with brokerage firm Dean Witter Reynolds to become the largest securities company at the time. But the union proved challenging ...

In May of 1989, Dean Witter Reynolds, Inc., inaugurated a new $30 million print and television advertising campaign entitled "We Measure Success One Investor at a Time." The campaign, which was ...

Over the years, it has made some big acquisitions, particularly a 1997 merger with Dean Witter Discover. Other notable acquisitions include E*TRADE in 2020 and Eaton Vance in 2021. Morgan Stanley ...

NOTE: Since the initial writing of this essay Morgan Stanley Dean Witter & Co, shortened its name to Morgan Stanley. The essay continues to refer to the company's former name, as that was the official ...