Moomin merchandise and fashion: 80 years of ultra‑savvy marketing that taps into childhood nostalgia
On a visit to the British Library in London to research this piece, I was preceded by a woman with a lilac-coloured tote featuring a mischievous-looking girl with a severe top knot and black dress. I ...
A new Moomin shop has opened in Tokyo’s Ginza district, offering high-end products and traditional merchandise related to the ...
Magnus Englund refutes the idea that Moomin is “niche” – and he has compelling evidence to do so. To start with, the brand has a global retail value of around €700 million. And although creator Tove ...
The "MOOMIN! Moomin Exhibition" opened at Matsuya Ginza on April 16th. The exhibition commemorates the 100th anniversary of the birth of Tove Jansson, the creator of the "Moomin" series. Approximately ...
Finland’s beloved Moomins are celebrating their 80th literary birthday this year, marking eight decades since their distinctive, hippopotamus-like figures first charmed global readers. Author and ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. International fandom took off in 1990 with a hit Japanese animation based on the books coinciding with the ...
Tove Jansson’s much-loved Moomin characters will be displayed at Samsung KX, the company’s experience venue at Coal Drops ...
Moomin merchandise and fashion: 80 years of ultra-savvy marketing that taps into childhood nostalgia
Add Yahoo as a preferred source to see more of our stories on Google. On a visit to the British Library in London to research this piece, I was preceded by a woman with a lilac-coloured tote featuring ...
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