“They’d have a pretty good case that no one would be confused by Yeti coolers T-shirts and Utah Yetis hockey team T-shirts. You can tell the difference between the two. I think there’s a ...

The Utah Hockey Club is going another route with another ... "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree ...

If the much-ballyhooed, much-elongated process of naming Salt Lake City’s NHL hockey team is going to end up with the name Utah Yeti, if all the legal hurdles and financial hoo-hah are cleared ...

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being ...