Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising's focus points to standardizing privacy policies that support the ...

Microsoft Advertising just dropped a fresh wave of product updates, with major changes to reporting, Performance Max, import tools, and Shopify integration — all designed to help advertisers stay ...

Microsoft Advertising recently expanded the power of Impression-Based Remarketing. Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant jump ...

Expanded capabilities include DV Campaign Automator TM, empowering advertisers to streamline their Microsoft Advertising campaign workflow NEW YORK--(BUSINESS WIRE)-- DoubleVerify (DV) (“DV”) (NYSE: ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)-- Marin Software (MRIN), a leading omni ...

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value.

Consumer Reports disapproves of another Microsoft ad campaign that promotes the new Kin cell phone. Last month the consumer magazine thought Microsoft was promoting sexting with this advertisement.

DoubleVerify, a provider of platforms to verify media quality, optimize ad performance, and prove campaign outcomes, has expanded its integration with Microsoft Advertising to include additional ...

An independent advertising agency has notified Microsoft it has encountered significant challenges with invalid traffic and junk leads that have impacted performance of client campaigns, and could ...

There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what ...

DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the expansion of its integration with ...