The company's core business operations remain unchanged following the cosmetic rebrand to reflect the firm's pro-Bitcoin ethos. MicroStrategy — a business intelligence firm and Bitcoin treasury ...

The Tysons tech company formerly known as MicroStrategy has a new moniker: Strategy. In addition to announcing a new name, the Bitcoin behemoth chaired by Michael Saylor unveiled Wednesday a new logo ...

This choice was a significant relief for investors, as removing them might have led to up to $8.8 billion in forced selling, ...

Strategy unveils new name, Bitcoin logo, and orange brand color New websites launched for Strategy software and branded merchandise Leadership to address new brand at Earnings Call today at 5 PM EST.