Beginning in 2015,Mercedes-Benz is revising its nomenclature strategy for many of its models. This isn’t shocking news, nor is it anything new in the industry – look at the recent Q-ification of ...

Mercedes-Benz’s growing all-electric sub-brand is reportedly outgrowing its dorky baby nickname. German newspaper Handelsblatt reported Thursday that the EQ sub-brand will go away by the end of next ...

Mercedes is all about sub-branding right now, and its latest sub-brand will be dedicated to electric vehicles. The automaker has already created a three-bucket system for its current slew of cars -- ...

Mercedes-Benz plans to launch a handful of electric cars over the coming years to counter models already offered by Tesla Motors [NSDQ:TSLA], as well as newcomers from its fellow German rivals Audi ...

It's been almost a year since Mercedes-Benz announced plans to enter the Formula E Championship and now the automaker has revealed the first details on its entry. The automaker will race under the ...

German luxury carmakers have always been very competitive, especially with each other. When Audi, BMW, or Mercedes-Benz launches a new model or feature, it rarely takes long before its rivals counter ...

Mercedes-Benz had planned to introduce its EQ subbrand of electric vehicles to U.S. consumers nearly two years ago. But it ended up waiting until an electric version of the S-Class sedan was ready ...